Who doesn’t remember the “Hero-Honda” group? I am sure each and every motorbike admirer here would recall the successful motorbike empire these two giants once ruled together.
Well, in this article, we will talk about the various phases these two groups went through. Their coming together, fallout and the progress graph post break-up.
Excited much? Let us set the ball rolling then!
Hero Group, an origin from India made a joint venture with Honda, a Japanese motor company in 1984 in order to sell their motorbikes in India and other places. They changed the world with their amazing motorbike technology and reached the “Number.1” position in manufacturing motorbikes.
After more than two decades of smooth functioning, a few internal management problems arose and as things couldn’t be resolved, the investors and the partners decided to dissolve the company and move on.
The partition took place on January 1, 2011, and both the groups went their separate ways. Hero was given its brand name and structure on August 9, 2011, in London.
So, that was the story about Hero-Honda. Now, let us explore how the Hero Group faired in the Indian motorbike market post the fallout and also look at some of its best products for the two-wheeler community.
Few notable releases post fallout
After the breakup, Hero Group created wonders in the motorbike community with its renowned core values – integrity, humility, excellence through teamwork, speed, and respect. It made numerous changes and also ushered in its own range of quirky scooters.
For women, Hero launched Duet and Maestro Edge scooters in September 2015. It got a great response for this launch and these prove to be their best selling models even at present.
“This is just a first step and there are more steps to move on in scooter segment,” says Malo Masson, Head – Global Strategy, Hero MotoCorp.
The Group also laid the foundation for Xtreme200 and Splendor iSmart 110 model motorbikes which are currently in progress.
Hero expanded its territories over many places both in and around India and made many new launches in the recent years. One of the most remarkable products was their all-time favourite motorbike called Passion Pro priced at INR 53,189 and Passion XPro priced at INR 54,189 on March 13th, 2018.
The launch was headed by Pawan Munjal (CEO of Hero Group), Sunil Kant Munjal (Jt. M.D. Hero Group)
How Hero Group fared in the Indian market post their breakup
- After the breakup, owners of Hero started to develop new strategies and new ideas to manufacture the best two-wheelers in the motorbike market, both durable and affordable.
- Using advanced technologies and with dedicated hard work, Hero at present stands out with around 30+ models starting from Splendor to Passion for men and Duet to Pleasure for women.
- It opened new showrooms at various places and has carried its huge loyal customer base all along.
- Hero MotoCorp has personalised Hero Anthem in various Indian languages and developed different ringtones for its two-wheelers which can be downloaded directly from their website.
- Hero MotoCorp stands as one of the No. 1 two-wheeler manufacturing company with over 6000 service centres.
- Till date, it has sold more than 75 million two-wheelers with the co-operation of around 7000 employees. It has also been ranked 7th in the list of the most trusted motorbike brands existing in India.
- Due to its immense growth in the motorbike market and the loyal customer base, Hero MotoCorp won the “Best advertising” and the “Best value for money bike maker” award in 2012.
How the future looks for Hero?
Currently, Hero MotoCorp have started to export their motorbikes to Latin America, West Asia, and also African countries. Thus, it is expanding its boundaries all around the world. Additionally, in 2016 they made a recent investment in the Bengaluru-based two-wheeler taxi start-up called Rapido.
The future goal of Hero MotoCorp is to extend its export territory and shift to Bharat Stage 4 emission norms by the end of 2020.
With intense vision and focus on expanding company’s footprints in the global arena, the future of Hero MotoCorp looks bright as well as exciting.
Isn’t it an exciting story about the two-wheeler giant who is still rocking the Indian motorbike industry?
Well, in the next part of this article, we will talk about Honda and its successive progression after the breakup!
So, stay tuned!
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